72518-15111

Faculty Profile

Mrs. Pallavi
Astt. Professor
Institute of Business Management

Contact Details:

Email: pallavi.ibm@gla.ac.in

Contact Number: 9760546365

Experience

3.1 years Teaching/Research experience in the field of Management & Commerce.

Qualifications

  • Pursuing Ph.D. from Guru Nanak Dev University, Amritsar in Marketing from Aug, 2012.
  • Qualified UGC-NET (JRF) conducted by the UGC in the December, 2010.
  • M.B.A. from Punjab Technical University, Jalandhar with specialization in Marketing and Finance in 2009 with 85 % marks (Distinction).

Publication

Journal

  • Pallavi. and Sharma, Rishi Raj. (2015), “Evaluating the Impact of Advertisement on Buying Behavior: A study of Financial Service Sector”, Pacific Business Review International, ISSN: 0974-438X, Vol. no 8, Issue no. 1, pp. no. 87-94.
  • Pallavi. Sharma, Rishi Raj. And Kaushal, Arun.(2015), “Financial Mobile Advertisement Acceptance In 21st Century”, Emerging Trends and Technologies in Advertisement Management In 21st Century, Archers and Elevators Publishing House, ISBN: 978-93-83241-11-8, pp. no.60-68.
  • Sharma, Rishi Raj. and Pallavi.(2015),  “Strategies To Counter The Financial Problems Faced By Manufacturing Sector In Punjab - An Empirical Study Of Micro, Small And Medium Enterprises”,  International Journal Of Advanced Research In Management And Social Sciences, ISSN: 2278- 6236,  Volume 4 Issue 3, pp. no. 158-173.
  • Kaushal, Arun. And Dogra, Pallavi. (2015), “A study of BPO sector and Factors influencing employees performance during economic slowdown”, International Journal of Engineering and Management Research, Volume-5, Issue-1.ISSN No. 2394-6962.
  • Dogra, Pallavi. (2013), “A Study of impact of Online Advertisement on the purchase decisions--A case study of Amritsar City, ISBN number 978-93-5104-993-7, Trends and Issues in Product & Brand Management.
  • Sharma, Rishi Raj. and Dogra, Pallavi.(2013), Study of financing problems faced by manufacturing Sector in India.” International Research Journal Of Science Engineering And Technology , ISSN: 2278-6236, Vol.3 , Issue No 4, Available at www.RJSET.com

Conferences

  •  " The paper entitled  Impact of Web Advertisement on Customers Perception- A case of banking sector” was presented by Arun Kaushal and Pallavi  in the “National Conference on e- buzz- The X factor” organized by Institute of Business Studies, GLA University, Mathura on March 20-21,2015.
  • The paper entitled  “Strategies to counter the Financial Problems faced by Manufacturing Sector in Punjab -An empirical study of Micro, Small and Medium enterprises” was presented by Pallavi  in the “National Conference on Arresting Slowdown In Economy- Strategies For Turnaround” organized by Institute of Business Studies, GLA University, Mathura on 22-23 Feburary,2014.
  • The paper entitled  “A Study on Advertisement, Personal Selling, Sales & Distribution in Changing Dynamics of Globalised Markets” was presented by Pallavi Dogra in the “International Conference on Managing Change in Business & Economy” organized by Faculty of Management Studies, Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan on 6-7 April,2013.
  • The paper entitled “A Study of Financing Problems Faced By Manufacturing Sector In India” was presented by Pallavi Dogra in the National Conference on "Building Competitiveness In Indian Manufacturing Sector" organized by GNA-IMT, Phagwara on 9 March, 2013.
  • The paper entitled “A Study of impact of Online Advertisement on the purchase decisions--A case study of Amritsar City” was presented by Pallavi Dogra in the National Conference on “Trends and Issues in Product and Brand Management” organized by Baba Farid College of Management And Technology, Bathinda on 20-21st  March, 2013.

Conferences/ Seminars/Workshops Attended     

  • Got selected in the summer faculty research fellow program organized by the IIT Delhi during 25 May-15 July, 2015 under the guidance of Ms. Varsha Singh (Astt. Prof, Department of Humanities and Social Science, IIT Delhi).
  • Workshop On “Management in Higher Education” Organized by Amar Nath Degree college, Mathura( Internal Quality Assurance Cell) and Sri Aurobindo Society, Mathura Branch on 29 March,2015.
  • “Faculty Development Program on Innovative Teaching Methods” Organized by GLA University, Mathura from 22-24 July, 2014.
  • “Data Analysis for research & Publication” Organized by IIT, Roorkee from 7-8 Dec.,2013.
  • UGC SponsoredWorkshop on Research Methodology and Research Ethics” Organized by Academic Staff College, Guru Nanak Dev University, Amritsar from 20-22 May, 2013.
  • Workshop On “Structure Equation Modeling” Organized by Guru Nanak Dev University, Amritsar from 6 -8 April, 2013.
  • ICSSR SponsoredWorkshop on Research Methodology” Organized by Shri Mata Vaishno Devi University, Katra from 28-30 Nov, 2012.
  • UGC Sponsored One week “Workshop on Teaching Pedagogy” Organized by Guru Nanak Dev University, Amritsar from 22-26 Sept, 2012.

 

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