Contact Number: 9568145600
14 years of multifarious experience in industrial, teaching, and research.
2013 PhD from Jiwaji University, Gwalior, India.
2012 UGC-NET 2012 Qualified.
2008 Masters of Business Administration, Jiwaji University, Gwalior, India.
2008 Diploma in Retail Management, Hughes Communication pvt ltd.
2005 Bachelor of Education, Jiwaji University, Gwalior, India.
1999 Bachelor of Science Jiwaji University, Gwalior, India.
Panicker, A. Agrawal, R. Khandelwal, U. (Accepted). Inclusive workplace and organizational citizenship behavior: Study of a higher education institution, India. Equality, diversity and inclusion: An international journal.
Khandelwal, U., Yadav, S.K., Tripathi, V. and Agrawal, V. (Accepted). Impact of E-consumer conformity on consumer attitude. Journal of Asia Business studies.
Yadav, S., Khandelwal, U. and Tripathi, V. (2017). Determinants of Green Purchase Intention: An Empirical Study in India. International Journal on Customer Relations, 5 (2), 42-54.
Panicker, A. Agrawal, R.K., Khandelwal, U. (2017). Contentious but Not Optional: Linking Inclusive Workplace to Organizational Outcomes. Drishtikon: A Management Journal, 8 (2),14-28.
Panicker, A. Agrawal, R.K., Khandelwal, U. (2017). Workplace Diversity and Inclusion: Compliance to Exigency. Man In India, 97 (11), 85-99.
Khandelwal, U., Bajpai, N., Tripathi, V. and Yadav, S. (2016). Intention to purchase hybrid car in India: A study. Indian Journal of Marketing, 46(8), 37-50.
Khandelwal, U. & Bajpai, N. (2015). Measuring Consumer Attitude through Marketing Dimensions: A Comparative Study between Metro and Non-metro Cities. Jindal Journal of Business Research (Sage), 2(2), 1–19.
Khandelwal, U. and Yadav, S. (2014). Green marketing and sustainable development: marketing professionals’ attitude towards green marketing. International journal of marketing and business communication, 3(1), 1-8.
Khandelwal, U. & Bajpai, N. (2013). Explaining consumer attitude through consumer reference group: a comparative study between metro and non-metro city. Synergy I.T.S journal of I.T. & Management, 11(2), 1-18.
Khandelwal, U., Bajpai, N. & Sharma J. P. (2012). Purchase Intention of Indian Consumers on Online Travel Buying Decision: A Comparative Study on Metro and Non-Metro City. International Journal of Hospitality & Tourism Systems, 5(2), 13-22.
Bajpai, N. & Khandelwal, U. (2012). Understanding Brand Equity by Metro and Non-metro Consumers and its Impact on Consumer Attitude: A Comparative Study in Indian Perspective. IMS-Manthan: the journal of innovation, 7(2), 47-53.
Khandelwal, U. and Bajpai, N. (2012). Price Fairness and Its Linear Dependence on Consumer Attitude: A Comparative Study in Metro and Non Metro City. European Journal of Business and Management, 4(10), 94-101.
Khandelwal, U. & Bajpai, N. (2011). A Study on Green Advertisement and its Impact on Consumer Purchase Intention. Journal of creative communication (Sage), 6 (3), 259-276.
Khandelwal, U. and Verma, S. (2010). Impact of globalization on management education: issues ahead. Journal of Educational Review, 3 (4), 557-560.
Singh, D. and Khandelwal, U. (2016). Impact of various factors on impulsive buying behaviour of customers in organized retail stores of non metro cities. In proceedings of 4th International marketing conference at Indian Institute of Management, Calcutta (22-24 December, 2016).
Sharma, G., Kulshrestha, K., Khandelwal, U., Tripathi, V. And Bajpai, N. (2017). Understanding whitwater change in online shopping behaviour: A study on attribution. In abstract proceedings of NASMEI Summer Marketing Conference at Indian Institute of Management, Indore (27-29 July 2017)
Khandelwal, U., Kulshrestha, K. and Chauhan, T. P S. (2016). Measuring green brand equities in developing economies and its impact on consumer attitude. In proceedings of Conference on Brand Management. Indian Institute of Technology, Delhi (16-17 April 2016).
Yadav, S., Khandelwal, U. and Tripathi, V. (2016). Green purchase intention: An Empirical study on India. In proceedings of conference on Emerging themes in strategy. MDI, Gurgaon (February 25-26, 2016).
Khandelwal, U. & Singh, D. (2013). An empirical approach on the changing attitude of consumers for using online communities in non-metro cities. In proceedings of National seminar on sustainable competitive advantage through integrated marketing approach. Prestige Institute of management, Gwalior (Saturday 12 semptember 2015).
Khandelwal, U. and Chauhan, T., & Kulshrestha, K. (2015). Impact of e-consumer conformity on consumer attitude, Paper presented in National conference on- ON “e-Buzz: The X Factor” March 20-21, 2015 at GLA University,Mathura.
Khandelwal, U. and Chauhan, T. (2014). Impact of Green Marketing on Consumer Purchasing Patterns in India, Paper presented in National Seminar on - Economic Indicators and Global Market: Impact On India, at Amity University, Gwalior.
Khandelwal, U. & Yadav, S. K. (2013). Understanding Green Marketing by Indian Consumers: A Comparative Study between Metro and Non-Metro Consumers. In proceedings of International Conference on Managing Inclusive Growth: The Bottom-up Approach for Harmonious Development at Indus business Academy, Greater Noida.
Khandelwal, U. and Yadav, S. (2013). Sustaining Success through Green Marketing: A Study of Attitude Measurement. Paper presented in National conference on Sustaining success: A tight rope walk, at GLA University,Mathura.
Khandelwal, U. and Bajpai, N. (2012). Development of purchase intention model towards online travel buying decision: a comparative study between metro and non-metro city in india. Paper presented in National conference on Back-to-basics at GLA University,Mathura.
Received Best Paper Award (Marketing Session) in the International Conference on Managing Inclusive Growth: The Bottom-up Approach for Harmonious Development organized by Indus Business Academy, Greater Noida.