Faculty Profile

Mr. Kushagra Kulshreshtha
Asstt. Professor
Institute of Business Management
Business Management

Contact Details:

Email: kushagra.kulshrestha@gla.ac.in
Contact Number: 9411924779

Experience

10 years Teaching/Research experience in the field of Management

Qualifications

2015      PhD (Pursuing): GLA University, Mathura, U.P., India

2012      UGC-N.E.T (H.R.M/Industrial relation/Labor welfare)

2008       Master of Business Administration, U.P.T.U, Lucknow. 

Publication details:

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(A) International Journals

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1.      Kulshreshtha, K., Tripathi, V., Bajpai, N. & Dubey, P. (2017). Discriminating Market Segments Using Preferential Green Shift: A Conjoint Approach. Foresight, 19 (4), pp. 386-408.

2.      Kulshreshtha, K., Bajpai, N. & Tripathi, V. (2017). Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach. International. Journal of Business Forecasting and Marketing Intelligence, 3 (1), 13–37.

3.      Sharma, G. & Kulshreshtha, K. (2014) Challenges and opportunities of entrepreneurs in emerging economies, International Journal of Public Administration and Management Research, Vol. 2 No. 3, pp. 1-8.

4.      Kulshreshtha, G., Khandelwal, U. & Kulshreshtha, K. (2013). Reflections on FDI in multi-brand retail industry in India:Issues ahead. Zenith International Journal of Business Economics & Management Research, Vol. 3 No. 3, 81-87.

 

(B) National Journals

 

5.     Kulshreshtha, K., Tripathi. V. & Bjpai, N. (2017). Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling. Journal of Creative Communication. 12(3), 205–222. 

 

(C) National Conference

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6. Khandelwal, U., Kulshreshtha, K. & Chauhan, T.P.S. (2016) Measuring green brand equity in Developing Economies and its impact on consumer Attitude, IIT Delhi, April 16-17, 2016.

8.  Kulshreshtha, K. (2015), “Consumer conformity behavior in virtual communities (e-formity)”, e-Buzz, The X factor.

9.  Kulshreshtha, G. & Kulshreshtha, K. & Khandelwal, U. (2014). Novartis Defeat: A success of India! Case study presented in National Conference on “Arresting slowdown in economy-Strategies for turnaround” at GLA University, Mathura.

10. Kulshreshtha, G. & Kulshreshtha, K. (2013). Challenges and Opportunities of young Entrepreneurs in emerging Economies. Paper presented at National Conference Sustaining Success-A tight rope walk at GLA University, Mathura.

11. Kulshreshtha, G. & Kulshreshtha, K. (2011). Social Entrepreneurship: Managing Change for Sustainable development. Paper presented in National conference Leading Change-The revolving Dynamics at GLA University, Mathura.

 

(D) International Conference

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 12. Sharma, G., Kulshreshtha, K., Khandelwal, U., Bajpai, N. & Tripathi, V. (2017). Understanding Whitewater Change for Online Shopping Behavior: A Study on Attribution. Paper presented at NASMEI Summer Marketing Conference “Creating customer value” 27-29 July 2017, IIM-Indore.

13. Sharma, G., Sharma. C., Shalinta &  Kulshreshtha, K. (2017). Social Responsible Insvestment: A constructive review. A dynamic shift of  G-Good Governance and Global Growth, 15-16. December, 2017.

Published Articles

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14. Kulshreshtha,G & Kulshreshtha,K. (2013, May Vol. 3). Motherhood is a speed bump in Career? REMEDY: The family doctor, 22-25.

 

Faculty Development Program

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Three days “Faculty development programme” held on 22-24 July 2014, organized by GLA University, Mathura.

Training program attended

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  • Professional Knack-Metling pot contest of INSPIRE-The faculty contest series, 2011-12 held at Infosys, Chandigarh.
  • Star Prime Tain the Trainer program held on 9-11 May, 2011, organized by Infosis.

Workshops Attended

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  • “Plagrims-Academic integrity & smart referencing using Mendeley” held on 29th September, 2018, organized by Mendeley and GLA University, Mathura.
  • “Center for global management international immersion program on discovering self. Discovering India and discovering the world”, held on 12-17 December 2017, organized by California State University, San Bernardino.
  • “Scientic writing skills for research papers and projects”, held on  7 April 2018, organized by GLA University, Mathura.
  • “Statistics and Research Methodology: An Exploration with a Special Focus on Multivariate Statistical Techniques” held on 15-21 Feb, 2018, organized by IIITM, Gwalior.
  • “Understanding consumer behavior: Contemporary tools and techniques” held on 26th-27th December, 2017organized by Fore school of management, New Delhi.
  • “Multivariate Data Analysis” 11th-12th May 2017, 2017organized by Fore school of management, New Delhi.
  • “Change Management” held on 27-28 December 2008, organized by GLA Institute of Technology & Management, Mathura.
  •  “Human Values & Professional Ethics” held on 13-19 July 2009, organized by UPTU at IIT Kanpur
  • “Social Construction” held on 10-11 December 2009, organized by GLA Institute of Technology & Management,  Mathura.
  • “Soft Skills” organized by GLA Institute of Technology & Management, Mathura.

Awards 

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Best Library User Award for the session 2017-18, by GLA University, Mathura.