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Faculty Profile

Dr. Amit Kumar
Asstt. Professor
Institute of Business Management

Contact Details:

Email: amit.kumar@gla.ac.in
Contact Number: 9568749565

Experience

10 Years Teaching/Research experience in the field of Management

Qualifications

Ph.D. (2017): GLA University, Uttar Pradesh, India

UGC-NET (June 2013)

MBA (2008): Department of Management Studies, NIT Trichy, Tamil Nadu, India

BA-Hons. In Political Science (2006): Kirori Mal College, Delhi University, Delhi, India

Publication (in descending order)

Journal

  1.   Kumar, A., & Dhamija, S. (2017). Political Marketing: Grasping the Realms of Contemporary Politics. Pranjana-The Journal of Management Awareness. 20 (2). 43-50
  2. Kumar, A., & Dhamija, S. (2017). Demographic Dividend and Political Branding: The New-Age Amalgamation in Indian Politics. IPE Journal of Governance and Public Policy. 8 (2). 11-21
  3. Kumar, A., & Dhamija, S. (2017). Political Branding: The Contemporary Trait of Indian Polity. IPE Journal of Management. 7 (1). 65-75
  4. Kumar, A., & Dhamija, S. (2017). Permanent Campaign: The Distinctive Trait of Modern Political Communication. Mass Communicator: International Journal of Communication Studies, 11(2), 35-40.
  5. Dhamija, A., Dhamija, S., & Kumar, A. (2017). Wisdom of Yoga and Meditation: A Tight Rope to Walk. Purushartha- A Journal of Management, Ethics and Spirituality. 10 (1), 117-125
  6. Kumar, A., & Dhamija, S. (2017). Political Leaders & Parties as Brands: A Theoretical Perspective. Parikalpana-KIIT Journal of Management. 13 (1). 75-82
  7. Kumar, A., & Dhamija, S. (2017). A Contemporary Perspective on Political Branding and Permanent Campaign. Rajagiri Management Journal. 11 (1). 37-60
  8. Dhamija, A., Dhamija, S., & Kumar, A. (2017). Corporate Social Responsibility: The Force to Reckon Corporate Progression. Pacific Business Review International. 9 (11). 131-134
  9. Kumar, A., & Dhamija, S. (2017). Political Branding: Redefining the Paradigms of Politics. Siddhant-A Journal of Decision Making17(2), 148-156.
  10. Kumar, A., & Dhamija, S. (2017). Indian Political Scenario and Scope of Branding. Aweshkar- A Peer-Reviewed Research Journal22(1), 22-30.
  11. Kumar, A., & Dhamija, S. (2017). Political Branding in India-A Study. ASBM Journal of Management10(1), 19-28.
  12. Kumar, A., Dhamija, S., & Dhamija, A. (2017). Political Branding: A Consumer-Behaviour Approach to Politics. BULMIM Journal of Management and Research2(1), 51-56.
  13. Kumar, A., Dhamija, S., & Dhamija, A. (2017). Political Campaigning in the Virtual World: The New Facet of Indian Politics. Saaransh-RKG Journal of Management, 8 (2), 24-30.
  14. Kumar, A., Dhamija, S., & Dhamija, A. (2016). Comprehending the Nuances of Political Marketing vis-à-vis Commercial Marketing: A Case of Permanent Campaign. Annamalai International Journal of Business Studies & Research. 8 (1), 48-56.
  15. 15.  Kumar, A., Dhamija, S., & Dhamija, A. (2016). Political Branding: Material and Immaterial Cues. Journal of IPEM, 10 (2), 53-58.
  16.  Kumar, A., Dhamija, S., & Dhamija, A. (2016). The Election that Changed the Indian   Political Landscape – Takeaways, Trends and Aftermath of It. Sugyaan-Management Journal of Siva Sivani Institute of Management. 8 (2). 38-47.
  17. 17.  Kumar, A., Dhamija, S., & Dhamija, A. (2016). Political Branding: An Alluring Proposition. Globsyn Management Journal, X (1 & 2), 50-55
  18. 18.  Kumar, A., Dhamija, S., & Dhamija, A. (2016). Political Branding: The Concurrent Aspect of Politics in India. Viewpoint – An International Journal of Management & Technology, 7 (2), 24-30
  19. Kumar, A., Dhamija, S., & Dhamija, A. (2016). Political Marketing: The Horizon of Present Era Politics. SCMS Journal of Indian Management, 13(4), 115-125.
  20. 20.  Kumar, A., Dhamija, S., & Dhamija, A. (2016). Political Branding & Consumer-Citizen : The New Paradigm of Modern Electorate. Invertis Journal of Management, 8 (2), 58-61
  21. Kumar, A., Dhamija, S., & Dhamija, A. (2016). Political Branding: The New-Age Mantra for Political Leaders and Parties. IUP Journal of Brand Management13(4), 46-53.
  22. Kumar, A., Dhamija, S., & Dhamija, A. (2016). A Critical Analysis on Women Participation in Modern-Day Indian Politics. SAMVAD International Journal of Management12, 1-8.
  23. Kumar, A., Dhamija, S., & Dhamija, A. (2016). Demographic Dividend: The Evolving Paradigm of Indian Polity. IMS Manthan (The Journal of Innovations), 11(01), 9-15.
  24. 24.  Kumar, A., Dhamija, S., & Dhamija, A. (2016). The Changing Paradigm of Modern-day Politics: A Case of Political Branding and its Indian Connect. NMIMS Management Review, XXX, 77-87
  25. Dhamija, A., Dhamija, S., & Kumar, A. (2016). The Bhagavad Gita : The Epic Decision Maker. Abhinav Prabandhan – International Research Journal Of Indian Ethos Wisdom For Management-The Vivek Management.  4 (1), 101-108.
  26. 26.  Kumar, A., Dhamija, S., & Dhamija, A. (2016). Branding: The New Horizon of Indian Polity and its Ramifications. Vimarsh-An Endeavour to Share Knowledge, 7 (1), 43-48
  27. 27.  Kumar, A., Dhamija, S., & Dhamija, A. (2015). Evolving Dynamics of Social Media in Indian Political Paradigm. Samiksha-The Research Journal of United Institute of Management, VI (1 & 2), 90-95
  28. Dhamija, S., Agrawal, A., & Kumar, A. (2011). Place Marketing – Creating a Unique Proposition. BVIMR management edge, 4(2), 95-99.

Conference Proceedings

1. Kumar, A., Dhamija, S., Dhamija, A. (2016) The Significance Of A Political Brand In Bucking A Trend. Proceedings of International Conference titled, “6th International Conference on Management Practices and Research (ICMPR) 2016”, organized By Apeejay School Of Management, Dwarka, New Delhi On July 22, 2016. ISBN 978-81-932836-9-1. pp 120-125

2. Kumar, A., Dhamija, S., Dhamija, A. (2016) Impact Of Digitalization On The Performance Of Political Parties In India : A Study In The Context Of Political Branding. Proceedings of "3rd DAV National Congress Science, Technology, Engineering, Humanities And Management (STEHM)” Organized By DAV Institute Of Engineering And Technology, Jalandhar, Punjab During May 20-21, 2016. ISBN 978-93525497-6-4. pp. 568-571

3. Kumar, A., Dhamija, S., Dhamija, A. (2016)Political Branding: The Contemporary Facet Of Indian Polity. Proceedings of "Conference on Brand Management (CBM-2016)” Organized By DoMS, IIT Delhi During April 16-17, 2016. ISBN 978-17863541-1-2. pp. 177

4. Dhamija, S., Agrawal, A., Kumar, A., (2009). Managing the Recession – The Marketing Predicament. Proceedings of International Conference titled, “New Global Economic Order: Challenges & Opportunities” organized by JK Business School, Gurgaon during August 19-20, 2009. ISBN 978-81904362-9-8.

5. Dhamija, S., Kumar, A., (2009).Relevance of Knowledge Management Issues for Small & Medium Enterprises. Proceedings of National Conference, titled "Knowledge Management: Challenges Beyond Boundaries” organized by GLA Group of Institutions, Mathura during February 14-15, 2009. ISBN-978-93-80043-20-3

 

Ph.D Thesis Supervised

Awarded/ Completed             : NIL

Working                                     : NIL

 

Postgraduate Thesis Supervised

Completed/ Awarded             :  NIL

Working                                     :  NIL

 

Membership of professional bodies

NA

Achievements

  • Prize for second-best research paper during the National Conference on Leading Change conducted by GLA University, Mathura in the year 2011.

 

  • 0.1% Distinction Certificate in Hindi-A in Class X Examinations in the year 1999.

Conferences/ Seminars/Workshops Attended:

Conferences:     

  1. Presented a research paper in International Conference, “A Dynamic Shift of 4G- Good Governance and Global Growth”, organized by GLA University, Mathura during December 15-16, 2017
  2. Presented a research paper in International Conference, “6th International Conference on Management Practices and Research (ICMPR) 2016”, organized By Apeejay School Of Management, Dwarka, New Delhi On July 22, 2016.
  3. Presented two research papers in “3rd DAV National Congress Science, Technology, Engineering, Humanities And Management (STEHM)” Organized By DAV Institute Of Engineering And Technology, Jalandhar, Punjab During May 20-21, 2016
  4. Presented a research paper in “Conference on Brand Management (CBM-2016)” Organized By DoMS, IIT Delhi During April 16-17, 2016.
  5. Presented a research paper in National Conference on “e-Buzz: The New ‘X’ Factor” organized by GLA University, Mathura held during March 20-21, 2015
  6. Presented a research paper in National Conference on “Sustaining Arresting Slowdown In Economy-Strategies For Turnaround” organized by GLA University, Mathura held during February 22-23, 2014
  7. Presented a research paper in National Conference on “Sustaining Success- A Tight Rope Walk” organized by GLA University, Mathura held during February 23-24, 2013
  8. Presented a research paper in International Conference, “Facets of Business Excellence-2012”, organized by Institute of Management Technology, Ghaziabad, during November 29-30, 2012.
  9. Presented a research paper in National Conference, “Back to Basics: Business Excellence Models in New Millennium”, organized by GLA University, Mathura during February 04-05, 2012
  10. Presented a research paper in National Conference, “Leading Change: the Revolving Dynamics”, GLA University, Mathura during February 19-21, 2011
  11. Presented a research paper in International Conference, “New Global Economic Order: Challenges & Opportunities” organized by JK Business School, Gurgaon during August 19-20, 2009
  12. Presented a research paper in National Conference, “Knowledge Management: Challenges Beyond Boundaries” organized by GLA Group of Institutions, Mathura during February 14-15, 2009

 

Workshops:

  1. Attended a Two-Day Faculty Development Programme on “Understanding Consumer Behavior : Contemporary Tools and Techniques” at Fore School of Management, New Delhi during December 26-27, 2017
  2. Attended a Two-Day Faculty Development Programme on “Consciousness & Ethics Based Management” at Institute of Business Management, GLA University, Mathura during March 25-26, 2017.
  3. Attended a Two-Day Workshop on “Case Method Workshop” at IIM Calcutta during March 02-03, 2017
  4. Attended a One-day Workshop on “Research Project Writing and Funding” at Institute of Business Management, GLA University, Mathura dated October 15, 2016
  5. Attended a One-week Faculty Development Programme on “Participative Learning and Case Study Teaching” at IIM Lucknow during March 30-April 5, 2016.
  6. Attended a Two-day Workshop on “Case Method of Teaching” at Institute of Business Management, GLA University, Mathura during February 13-14, 2016.
  7. Attended a One-day Workshop on “Reference Management Tool Using Mendeley and How to Avoid Plagiarism” organized by GLA University, Mathura on October 03, 2015
  8. Attended the 7th National Research Workshop organized by Prestige Institute of Management, Gwalior, Madhya Pradesh, during August 20-23, 2015.
  9. Attended DELNET Orientation Programme organized by GLA Institute of Technology & Management on July 29, 2010.
  10. Attended a two-day Workshop on “Social Constructions & Relational Practice” organized by GLA Group of Institutions, Mathura during December 10-11, 2009.
  11. Attended a Workshop on Change Management organized by GLA Group of Institutions, Mathura during December 27-28, 2008.