72518-14111

Faculty Profile

Mr. Seemant Kumar
Asstt. Professor
Institute of Business Management

Contact Details:

Email: seemant.yadav@gla.ac.in

Contact Number: 9305062816

Experience

²  10  years Teaching/Research experience in the field of Marketing\Entrepreneurship\Operations\Supply chain.

Qualifications 

²  MBA: MGKVP Varanasi, UP, India

²  B.E.(Chemical and Alcohol Tech):CCS University , Meerut. UP .India.

²  UGC-NET (Management)-June -2012

Selected Publication:

²  Khandelwal, U.,& Yadav, Seemant,K.(2014),” Green Marketing and Sustainable Development: Marketing Professionals Attitude Towards Green Marketing”, International Journal of Marketing and Business Communication, Vol.3, NO.1,pp.1-8.

²  Yadav, Seemant, K.,& Tripatihi, Vikas.(2014),” Market Orientation and SMEs Performance,” , Journal of Entrepreneurship & Management, Vol. 3, No.3,pp-27-34.

²  Khandelwal, U.,Bajpai, N.,Tripathi,V.,& Yadav, Seemant,K.(2016),” Intention to Purchase Hybrid Cars in India : A Study”,Indian Journal of Marketing,Vol.46, No.8,pp-37-50.

²  Dixit, Jitendra.,Yadav., Seemant, K., & Gupta, Sanjeev.(2014, Jan.9-11), Consumer Attitude towards Scents: (A Strategic Move of Retail Industry to Listen and Influence Indian Consumer),Annual Conference of the Emerging Markets Conference Board:Listening To Consumers Of Emerging Markets.Noida.IIM-Lucknow (Noida campus):Excel Books.

 

Conference/Workshops:

²  Research paper titled,”Green purchase intention:An empirical analysis on India in Two days conference on Emerging Themes in Strategy, organized by MDI Gurgaon, Haryana India, in Feb.2016.

²  Attended a 07 days FDP on Advanced Data Analysis For Management Research (23rd to 29th July 2012), Organized by ABV-IIITM Gwalior .MP. India.

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