Faculty Profile

Dr. Seemant Kumar
Asstt. Professor
Institute of Business Management

Contact Details:

Email: seemant.yadav@gla.ac.in
Contact Number: 9305062816

ACADEMIC QUALIFICATION:

Bachelor’s in Engineering (B.E) with specialization in Chemical and Alcohol Engg.  from CCS University, Meerut in 2003.

MBA with specialization in Marketing & Human resource management from MGKVP Varanasi in 2006.

UGC-NET in June-2012 (Management)

Ph.D. in management from IBM GLA University, Mathura (Title: Effect of Market Orientation on SMEs performance).

EXPERIENCE

  • More than 10 years Teaching/Research experience in the field of Marketing\Entrepreneurship\Operations\Supply chain.

SELECTED PUBLICATION:

Khandelwal, U.,& Yadav, Seemant,K.(2014),” Green Marketing and Sustainable Development: Marketing Professionals Attitude Towards Green Marketing”, International Journal of Marketing and Business Communication, Vol.3, NO.1,pp.1-8.

Yadav, Seemant, K.,& Tripatihi, Vikas.(2014),” Market Orientation and SMEs Performance,” , Journal of Entrepreneurship & Management, Vol. 3, No.3,pp-27-34.

Khandelwal, U.,Bajpai, N.,Tripathi,V.,& Yadav, Seemant,K.(2016),” Intention to Purchase Hybrid Cars in India : A Study”,Indian Journal of Marketing,Vol.46, No.8,pp-37-50.

Dixit, Jitendra.,Yadav., Seemant, K., & Gupta, Sanjeev.(2014, Jan.9-11), Consumer Attitude towards Scents: (A Strategic Move of Retail Industry to Listen and Influence Indian Consumer),Annual Conference of the Emerging Markets Conference Board:Listening To Consumers Of Emerging Markets.Noida.IIM-Lucknow (Noida campus):Excel Books.

Yadav, S. K., Khandelwal, U . & Tripathi, V.(2017). Determinants of Green Purchase Intention: An Empirical Study in India. International Journal on Customer Relations,5(2).

Yadav, S. K., Agrawal, V., Khandelwal, U . & Tripathi, V.(2018). Customer satisfaction and loyalty relationship:The mediating role of trust, IUP Journal of marketing management, XVII(2).

SELECTED CONFERENCE/WORKSHOPS:

Research paper titled, “Green purchase intention: An empirical analysis on India”, presented in two days conference on Emerging Themes in Strategy, organized by MDI Gurgaon, Haryana India, in Feb.2016.

Research paper titled, “Impact Of E-Service On Customers Perceived Value”, presented in four days 8th conference on Excellence in research and education (CERE), organized by IIM Indore, MP India, in May 2017.

Attended a 07 days FDP on Advanced Data Analysis for Management Research (23rd to 29th July 2012), Organized by ABV-IIITM Gwalior .MP. India.

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