72518-15111
Institute of Business Management

List of Publications

Session Wise details of Publications (Session 2016-2017)
S. No. Title of Paper Publication Details Name of Authors Designation Category
1 A Critical Analysis on Women Participation in Modern-Day Indian Politics ISSN No: 2249-1880 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
2 A study on challenges and opportunities of green marketing towards sustainable growth ISBN No: 978-81-932836-9-1 Mr. Krishanveer Singh
Dr. Aruna Dhamija
Dr. Somesh Dhamija
Assistant Professor Associate Professor Professor National Conference
3 Act East Policy: North East India as Strategic Medium to grow up ISBN No:978-93-84312-34-3 Dr.Preeti Gupta,
Mr. Prashant Tiwari
Assistant Professor National Conference
4 An Analysis on Post Retirement Intention to work: An Emperical Study ISSN No: 0971-1023 Ms.Preeti Tarkar
Dr.Somesh Dhamija
Dr. Aruna Dhamija
Research Scholar Professor
Associate Professor
National Journal
5 An Exploratery Study on the development of Women Entrepreneur: Indian Cases ISSN No.: 1471-5201 Ms. Sucheta Agrawal Assistant Professor International Journal
6 Assessment of factors for e-learning: an empirical investigation 0019-7858 Dr. Vivek Agrawal
Mr. Akash Agrawal
Ms. Sucheta Agarwal
Assistant Professor International Journal
7 Campaigning in the Ascendancy of Political Branding: The Gaining Momentum ISSN No: 0974-4037 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
8 Cashless Economy A Mirage for India Case Centre, London, UK Mr.Brijendra P Singh
Mr. Ashish Chaturvedi
Assistant Professor Case Study
9 Comprehending the Nuances of Political Marketing vis-à-vis Commercial Marketing: A Case of Permanent Campaign ISSN No: 0975-749X Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
10 Demographic Dividend: The Evolving Paradigm of Indian Polity ISSN No: 0974-7141 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
International Journal
11 Effect of Workplace Bullying on Employees Productivity in the Private Organizations with special Reference to Delhi & NCR. 2349-4476 Ms. Shaifali Garg
Dr. G. C. Singh
Dr. A. K. Srivastav
Assistant Professor International Conference
12 Emergng Trends in Marketing: The road Ahead ISBN No: 978-81-932836-9-1 Mr. Ritesh Sharma
Dr. Preeti Gupta
Dr. Somesh Dhamija
Assistant Professor Assistant Professor
Professor
National Conference
13 Forecasting Volatility of Returns of Soy Oil Future Using Garch Models ISSN No: 0973-824X Mr. Brijendra Pratap Singh Assistant Professor National Journal
14 Intention to purchase hybrid car in India: A study 0973-8703 Dr. Utkal Khandelwal
Mr. Naval Bajpai
Prof. Vikas Tripathi
Mr. Seemant Kumar Yadav
Assistant Professor National Journal
15 Irrigation in UP: Issues and Challenges ISSN No: 0975-2382 Dr. Hari Prapan Sharma Assistant Professor National Journal
16 Political Branding & Consumer-Citizen: The New Paradigm of Modern Electorate ISSN No: 0975-6310 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
17 Political Branding in India - A Study ISSN No: 0974-8512 Mr. Amit Kumar
Dr. Somesh Dhamija
Assistant Professor
Professor
International Journal
18 Political Branding: A Consumer-Behaviour Approach to Politics ISSN No: 2455-3298 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
19 Political Branding: An Alluring Proposition ISSN No: 0973-9181 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
20 Political Branding: Material and Immaterial cues ISSN No: 0974-8903 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
International Journal
21 Political Branding: The Concurrent Aspects of Politics in India ISSN No: 2229-3925 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
International Journal
22 Political Branding: The New-Age Mantra for Political Leaders and Parties ISSN No: 0972-9097 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
23 Political Marketing: The Horizon of Present Era Politics ISSN No: 0973-3167 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
24 Practises of Green Marketing in small firms of Northern India ISBN No:978-93-84312-34-3 Mr.Trilok Pratap Singh
Mr.Shiv Kant Tiwari
Assistant Professor National Conference
25 The impact of automated Banking service Quality on Customer Satisfaction: A SEM Approach ISBN No: 978-93-84312-34-3 Dr. Aashish Mehra
Ms. Kavita Sharma
Assistant Professor National Conference
26 The Significance of a political Brand in bucking a trend ISBN No: 978-81-932836-9-1 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Conference
Session Wise details of Publications (Session 2015-2016)
S. No. Title of Paper Publication Details Name of Authors Designation Category
1 A Comparative Study Between The Implementation of GST And Existing Tax System In India ISSN:2348-496 Dr. Satendra Kumar Yadav
Mr. Yogesh Kumar
Assistant Professor International Journal
2 A Comparative Study on How Training Practices Affects Employee Efficiency And Productivity" ISSN 2249- 8834 Dr. Mini jain Assistant Professor International Journal
3 A Study on Customer Acceptance and Satisfaction towards e-Banking Services   ISSN 2393- 9451 Dr. Mini jain Assistant Professor National Journal
4 A Study on Investment Ideas for Investor’s Portfolio Management ISSN 2349-9443 Ms. Rekha Bawa Assistant Professor National Journal
5 A Study on Motivational Factors Influencing Women Entrepreneurs(with specific reference to Ekta Kapoor, Kiran Mazumdar Shaw and Shahnaz Hussain) ISSN: 2349-1876 Ms.Kavita Sharma Assistant Professor International Journal
6 A Study On Policy And Programme to Promote Indian MSMEs
ISSN -2395-1877
Dr. Preeti Gupta,
Ms. Shubhra Bhardwaj
Assistant Professor International Journal
7 An Empirical Study on the Effect of Performance Appraisal: A Tool of HRD Practices in Industrial Organization with Special Reference to Delhi & NCR ISSN: 2249-1066 Dr. A.K. Srivastava
Ms. Shefali Garg
Assistant Professor National Journal
8 An enquiry of the Indian equity mutual funds ISSN: 2395-1079. Ms. Risha Khandelwal Assistant Professor International Journal
9 Attitude of Internet surfers' towards Web Advertisin ISSN 0975-4601 Dr. Mini Jain  Assistant Professor National Journal
10 Brand Endorsement In The Indian Context ISSN 2348-8891 Mr. Ritesh Sharma
Mr. Amit Kumar
Dr. Somesh Dhamija
Assistant Professor Assistant Professor Professor National Journal
11 Brandiing: The New Horizon of Indian Polity And Its Ramifications ISSN 0976-5174 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor Professor
Associate Professor
National Journal
12 Challenges and Changes in adoption of innovations in competency development of future work force 0254-8755 Dr. Sushmita Goswami Assistant Professor National Journal
13 Copy And Paste: Developing A Theoretical Model On Plagiarism  ISBN : 9789384869847  Ms. Deepika Pandoi,
Dr Aruna Dhamija, 
Ms. Preeti Tarkar
Research Scholar, Associate Professor, Research Scholar International Conference
14 Corporate Governance: Is it an Effective Panacea for ensuring Corporate Governance Ethics 2320-2262 Prof. Anand Mohan Agrawal
Dr. Ankit Saxena
Assistant Professor National Journal
15 DE-Nationlizing the Public Sector Bank Case Centre, London, UK Mr.Brijendra P Singh Assistant Professor Case Study
16 Eco-Literacy Necessary, to save not only the Environment but to combat Food Crisis & Resource Shortag ISSN 2395- 1877 Dr. Kapil Bansal
Dr. Mini Jain
Assistant Professor International Journal
17 Ecotourism product And services
:Dudhwa National Park-India
Case Centre, London, UK Mr. Abhinav Chandel
Mr.Ashish Chaturvedi
Assistant Professor Case Study
18 Emerging Opportunities for Green Marketing: Indian Teenager Consumer ISSN 0976-0431 Mr. Trilok Pratap Singh,
Dr. Somesh Dhamija,
Mr. Krishanveer Singh
Assistant Professor
Professor
Assistant Professor
National Journal
19 Emerging Ways For Managing The Issues Of B- Schools Through Knowledge Management ISSN: 2319-4790 Dr. C.K. Tiwari
Mr. Sanjeev Chauhan
Assistant Professor International Journal
20 Entrepreneurship An economic and financial Framework for the India  ISBN: 978-93-84044-82-4 Ms. Risha Khandelwal Assistant Professor National Conference
21 Ethical Leadership and Gender Discrimination: An Empirical Study 978-93-84935-59-7 Dr. Ankit Saxena
Mr. Avnish Sharma
Ms. Aneesya Sharma
Assistant Professor National Conference
22 Ethics And  Value Based Leadership: A Journey Towards Organizational Excellence 0973-0281 Mr. Avnish Sharma
Mr. Sanjeev Chauhan
Assistant Professor International Journal
23 Evaluating the Impact of Advertisement on Buying Behavior: A study of Financial Service Sector ISSN: 0974-438X Ms.Pallavi Kaushal  Assistant Professor International Journal
24 Evolving Dynamics Of Social Media In Indian
Political Paradigm
 ISSN 0975-7708 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
25 Excercising The E-Learning- A Comparative Study Of UG And PG Students ISSN 2349-6754 Ms. Preeti Tarkar 
Dr Somesh Dhamija
Dr Aruna Dhamija
Research Scholar
Professor
Associate Professor
International Journal
26 Explaining Intention to Purchase Green Products by University Students 2347-1832 Dr. Utkal Khandelwal
Dr. Naval Bajpai
Dr. Amit Khandelwal
Assistant Professor National Journal
27 Green Loyalty : An Indian Perspective  ISSN: 2277-1689 Mr. Trilok Pratap Singh
Dr Aruna Dhamija
Mr. Prashant Tiwari
Assistant Professor
Associate Professor
Assistant Professor
International Journal
28 Green trust and its impact on customer buying motive
ISBN 978-93-85000-53-9
Mr. Trilok Pratap Singh,
Mr. Shiv Kant Tiwari ,
Mr. Krishanveer Singh
Assistant Professor, Assistant Professor, Assistant Professor National Conference
29 Impact Of Digitalization On The Performance Of Political Parties In India : A Study In The Context Of Political Branding ISBN: 978-93-52549-76-4 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
ssociate Professor
National Conference
30 Impact of Foreign Institutional Investors on Economic Growth 2394-6962 Dr. Satendra Kumar Yadav
Mr. Yogesh Kumar
Assistant Professor International Journal
31 Impact of Green Marketing Tools on Buying Behavior of Indian Consumer
 ISSN – 0974-5505
Mr. Trilok Pratap Singh
Dr. Somesh Dhamija
Mr. Krishanveer Singh
Assistant Professor
Professor
Assistant Professor
National Journal
32 Impact of Web Advertisement on Customers Perception: A Case of Banking Sector” ISSN:2348-2869 Mr. Arun Kaushal
Ms. Pallavi
Assistant Professor National Journal
33 Incubating the Incubator Case Centre, London, UK Mr. Alok Sahai Assistant Professor Case Study
34 Issues and Challenges of Indian Aviation Industry ; A case Study ISSN 2319-903 Ms. Ruchi V. Dixit Assistant Professor International Journal
35 Lola Cabs: Rethinking the strategy Case Centre, London, UK Mr.Ashish Chaturvedi
Mr.Abhinav Chandel
Assistant Professor Case Study
36 Marketing strategies for promising advertise companies  ISSN-2350-0891 Mr. Krishanveer Singh Assistant Professor National Journal
37 Measuring Consumer Attitude through Marketing Dimensions: A Comparative Study between Metro and Non-metro Cities 2278-6821 Dr. Utkal Khandelwal
Mr. Naval Bajpai
Assistant Professor National Journal
38 Measuring the Effect of Service Quality on Tourist Satisfaction with Hotel Industry in Sagar City of Madhya Pradesh
ISBN: 978-93-85000-53-9
Mr. Shiv Kant Tiwari, Mr. Prashant Tiwari Assistant Professor
Assistant Professor
National Conference
39 Methodology for Evaluating Service Quality of Public Transport: Case of India 2277-1387 Dr. A.M. Agrawal
Dr. Vikas Tripathi
Dr. Vivek Agrawal
Assistant Professor National Journal
40 Organizations in 2020: Emerging role of HR practitioner and leaders 2249-152X Mr. Avnish Sharma
Mrs. Aneesya Sharma
Mr. Sanjeev Chauhan
Assistant Professor National Journal
41 Political Branding And Voting Pattern: How They Stack Up ISSN 2348-8891 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
42 Predictive Macro- Economic growth and development model  2394-6962 Dr. Rajiv Sikroria Assistant Professor International Journal
43 Readings of Cosumer psychology over spiritual and cultural Tourism: An overview ISSN 2454-342x Ms.Manisha Goswami
Ms.Supriya Jain
Assistant Professor International Journal
44 Role of Employee Behavior in Managing brand consistency
ISSN – 0975-6280 
Mr. Trilok Pratap Singh,
Dr. Somesh Dhamija,
Mr. Krishanveer Singh
Assistant Professor Professor
Assistant Professor
National Journal
45 Role of Green Marketing Innovations in small firms of India  
ISBN 978-93-85000-53-9  
Mr. Trilok Pratap Singh
Mr. Shiv Kant Tiwari
MR. Prashant Tiwari
Assistant Professor National Conference
46 Skilling The Youth Through Professional Education: A Gateway Towards Corporate Social Responsibility ISBN: 978-93-52549-76-4 Dr.Aruna Dhamija
Dr. Somesh Dhamija
Mr. Amit Kumar
Associate Professor
Professor
Assistant Professor
National Conference
47 Social Media Marketing: An Effective Marketing Tool ISBN: 978-93-84869-97-7 Mr. Pragalbh Sharma
Mr. Vijay Kumar
Mr. Ankur Paliwal
Assistant Professor National Conference
48 Students perception towards teacher’s ethical leadership behavior: An empirical study. ISBN-978-93-85000-31-7 Dr. Ankit Saxena
Mr. Avnish Sharma
Mrs. Aneesya Sharma
Assistant Professor National Conference
49 Study on work-life balance of women entrepreneurs–review and research agenda 0019-7858 Dr. Usha Lenka
Ms. Sucheta Agrawal
Assistant Professor International Journal
50 Talent management strategies within Hospuitality Organizations
ISSN -2454-342x
Ms.Manisha Goswami
Ms.Supriya Jain
Assistant Professor International Journal
51 The Bhagavad Gita : The Epic Decision Maker (Part Of Special Issue On The Theme- Leadership Through Spirituality & Indian Wisdom)
ISSN: 2249-5339
Dr.Aruna Dhamija
Dr. Somesh Dhamija
Mr. Amit Kumar
Associate Professor
Professor
Assistant Professor
International Journal
52 The Changing Paradigm Of Modern-Day Politics :  A Case Of Political Branding And Its Indian Connect  ISSN: 0971-1023 Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
National Journal
53 The Impact of Training and Development Programs on Employee’s Productivity: With Reference to Manufacturing Firms of Mathura Regio ISSN 2349-4239 Dr. Mini jain Assistant Professor International Journal
54 The influence of consumers’ past use experience on consumer attitude 2320-2262 Dr. Utkal Khandelwal
Mr. Naval Bajpai
Assistant Professor National Journal
55 Trade offs between risk and returns in commodity markets- An Empirical Approach towards capital asset pricing model 0975-7775 Dr. Rajiv Sikroria Assistant Professor National Journal
56 Understanding Impact of E-Service Quality on Customer Satisfaction in E-tailing Services ISSN 2347-1832 Mr.Shiv Kant Tiwari Assistant Professor National Journal
57 Working With Citizens Or Employees: A Modern Approach To Cope With Hr Challenges In It Industry ISSN: 2320-9704  Mr. Amit Agrawal
Ms. Shipra Agrawal
Assistant Professor International Journal
Session Wise details of Publications (Session 2014-2015)
S.No. Title of Paper Publication Details Name of Authors Designation Category
1  A Conceptual Framework on Review of E-Service Quality in Banking Industry 1307-6892 Dr. Vikas Tripathi
Dr. Vivek Agrawal
Dr. Nitin Seth
Assistant Professor International Journal
2 A Conceptual Framework on Women Entrepreneurs: Problems and Prospects 2394-1545  Ms. Sucheta Agrawal
Dr. Usha Lenka
Assistant Professor International Journal
3 A Critical Review on E-Service Quality Dimensions. 2394-1545 Dr. Vivek Agrawal
Dr. Vikas Tripathi
Dr. Nitin Seth
Assistant Professor International Journal
4 A study of BPO sector and Factors influencing employees performance during economic slowdown       ISSN : 2394-6962  Mr. Arun Kaushal
Ms.Pallavi Dogra
Assistant Professor International Journal
5 CBLO and its association with Repo Market 0973-824x Mr. Jitendra Dixit
Mr. Sanjeev Gupta
Assistant Professor National Journal
6 Challenges And Opportunities Of Entrepreneurs In Emerging Economies  2350-2231 Mr. Kushagra Kulshrestha
Ms. Gunjan Sharma
Assistant Professor International Journal
7 Clash Of The ‘Titans’ : The Management Saga Of 2014 General Election ISSN: 0976-8602, Dr.Aruna Dhamija                
Dr. Somesh Dhamija            
Mr. Amit Kumar
  Associate Professor
Professor
Assistant Professor
International Journal
8 Consumer Attitude Towards Scents: A Strategic Move of Retail Industry to listen and influence Indian Consumer 978-81-928560-0-1 Mr. Jitendra Dixit
Mr. Seemant Yadav
Assistant Professor International Conference
9 Emotional Labor And Its Impact On Psychological Wellbeing ISSN 2278-5116 Ms. Ila Mehrotra Assistant Professor National Journal
10 Green Marketing and Sustainable Development: Marketing Professionals Attitude towards Green Marketing 2277–484X  Mr. Seemant Yadav Assistant Professor International Journal
11 Impact of Repo Rate Variation On  Banking  Sectoral  Indices-A VAR Approach ISBN- 978-93-83842-19-3 Mr. Jitendra Dixit
Mr. Sanjeev Gupta
Assistant Professor International Conference
12 Leadership Par Excellence: Emulating The Epics  ISBN  978-93-83842-82-7 Dr Aruna Dhamija,
Ms. Deepika Pandoi
Associate Professor
Research Scholar
National Journal
13 Managing during difficulties: Role of leaders in economic downturn. ISBN-978-81-926819-9-3 Mr. Avnish Sharma
Ms. Aneesya Sharma
Assistant Professor National Conference
14 Managing The Mandate : The Emerging Tool In The Indian Political Scenario
ISSN: 2279-0020
Mr. Amit Kumar
Dr. Somesh Dhamija
Dr. Aruna Dhamija
Assistant Professor
Professor
Associate Professor
International Journal
15 Managing Workforce Effectively-The Holy Grail For Organization Today ISSN 2249-8672 Dr Aruna Dhamija,
Dr Somesh Dhamija 
Associate Professor
Professor
International Journal
16 Market Orientation and SMEs Performance 2277-6850  Mr. Seemant Yadav
Dr. Vikas Tripathi
Assistant Professor National Journal
17 Performance Evaluation Model-A New Breakthrough in Assessment of Performance of Commercial Banks "    ISSN: 2395-4612 Dr. Mini Jain Assistant Professor National Journal
18 Role of ethical leadership in managing group performance. ISSN: 2231-122X Mr. Avnish Sharma Assistant Professor International Journal
19 Scale Development for measuring E-service Quality in Banking 1307-6892 Dr. Vikas Tripathi
Dr. Vivek Agrawal
Dr. Nitin Seth
Assistant Professor International Journal
20 Sound Corporate Governance - A ladder to sustainability for India ISBN-978-93-84869-53-3 Ms.Risha Kahndelwal Assistant Professor National Journal
21 Strategies To Counter The Financial Problems Faced By Manufacturing Sector In Punjab - An Empirical Study Of Micro, Small And Medium Enterprises ISSN: 2278- 6236 Ms. Pallavi Kaushal Associate Professor
Assistant Professor
International Journal
22 Sustainability through environment consciousness and green product marketing 0975-7775 Dr. Rajiv Sikroria Assistant Professor National Journal
23 The Impact of Employee’s Job Satisfaction on Job Attitude and Behaviour: A study of Academic Sector  ISSN: 2320-8384 Dr. Mini Jain  Assistant Professor National Journal
24 The Leader Or The Party : Who Won The Mandate Of 2014 ISSN : 2349-6738  Mr. Amit Kumar
Mr. Amit Agrawal
Mr. Krishanveer Singh
Assistant Professor International Journal
25 The Ramifications Of Managing A Political Brand: A Perspective On 2014 General Election ISSN 2249-8672 Dr Somesh Dhamija
Dr Aruna Dhamija
Mr. Amit Kuma 
Porfessor
Associate Professor Assistant Professor
International Journal
26 WSA Study on IssuesPrevaling with existing Corporate governance system in India and Scope for its improvement ISSN:0975-6477 Ms.Risha Kahndelwal Assistant Professor International Journal
Session Wise details of Publications (Session 2013-2014)
S.No. Title of Paper Publication Details Name of Authors Designation Category
1 A Study of Employee's Job satisfaction and its impact on their performance ISSN 2320-7000 Dr. Mini Jain Assistant Professor National Journal
2 A Study of Factors Influencing individual's investment decisions ISSN 2319-6203 Dr. Mini Jain Assistant Professor International Journal
3 A Study on Green Advertisement and its Impact on Consumer Purchase Intention 0973-2586 Dr. Utkal Khandelwal
Mr. Naval Bajpai
Assistant Professor International Journal
4 Adoption of IFRS in India: Emerging Financial Paradigm ISBN-978-81-906991-5-1 Mr. Pragalbh Sharma
Mr. Vijay Kumar
Assistant Professor National Conference
5 Analyzing International Business Cycles on Ancient Indian Mythological Time Scales: Insights of Aadi Puran 2278-5671 Dr. Rajiv Sikroria Assistant Professor International Journal
6 Does Consumer conformity affect consumer attitude? A comparative study between metro and non-metro city 2347-1832 Dr. Utkal Khandelwal
Mr. Naval Bajpai
Assistant Professor National Journal
7 Economic Slowdown & Survival of the Fittest: MPFI Survival model for Corporate Executives 0972-7361 Dr. Utkal Khandelwal
Mr. Deepak Verma
Assistant Professor National Journal
8 Emerging markets through social networking sites- An inquiry of online marketing  in developing countries ( a case study of Indian Markets) 2278-9359 Dr. Rajiv Sikroria Assistant Professor International Journal
9 Emerging Role of Corporate Social Responsibility for Corporate Success: Right Questions, Wrong Answers!! 0975-6310 Mr. Sandeep Singh Sikarwar
Dr. Ankit Saxena
Assistant Professor National Journal
10 Explaining consumer attitude through consumer reference group: a comparative study between metro and non-metro city 0972-7361 Dr. Utkal Khandelwal
Mr. Naval Bajpai
Assistant Professor National Journal
11 Follow my Nose- A Strategic Move of Retail Industry to influence Indian Consumer 978-93-81583-78-4 Dr. Ankit Saxena
Mr. Jitendra Dixit
Assistant Professor International Conference
12 Green marketing and sustainable development: marketing professionals’ attitude towards green marketing 2277-484X Dr. Utkal Khandelwal
Mr. Seemant Kumar Yadav
Assistant Professor International Journal
13 Indian Ethos and Ethical Accounting, Self Governance and CSR by Indian Companies" ISSN 2279-0020 Mr. Kishnaveer Singh
Mr. Amit Agrawal
Mr. Amit Kumar
Assistant Professor International Journal
14 Investor's Preference towards mutual funds in comparison to other investment avenues ISSN 2320-7000 Dr. Mini Jain Assistant Professor National Journal
15 Reality of Triple Bottom Line 2248-9878 Mr. Deepak Tripathi
Mr. Arun Kaushal
Mr. Vikash Sharma
Assistant Professor International Journal
16 Reflections on FDI in multi-brand retail industry in India: Issues ahead.  2249-8826 Ms. Gunjan Kulshreshtha
Dr. Utkal Khandelwal
Mr. Kushagra Kulshreshtha
Assistant Professor National Journal
17 Relationship between Inflation and GDP - A Study on Indian Prospective ISSN 0975-6477 Mr. Jitendra Kumar Dixit Assistant Professor International Journal
18 Rising weightage of Human Sentiments in Corporate Advancement ISBN: 978-93-8326-307-3,2014 Dr. Somesh Dhamija
Dr. Aruna Dhamija
Professor
Associate Professor
International Conference
19 Success is matter of rigrous dive in all three oceans: Blue, Red and White ISSN: 2278-859X Ms. Manisha Goswami
Ms. Supriya Jain
Assistant Professor International Journal
20 Sustaining corporate identity through the better public relations.  ISSN: 2328-3734 Mr. Avnish Sharma
Ms. Aneesya Sharma
Assistant Professor International Journal
21 Sustaining success through triangular approach: A lesson from Lord Rama and King Ashoka.  ISSN: 2249-6874 Mr. Avnish Sharma
Ms. Aneesya Sharma
Mrs. Akansha Chatterjee
Assistant Professor International Journal
22 The Dark Side of HR: Employee Harassmen.  ISSN: 2328-3734 Mr. Avnish Sharma
Mrs. Aneesya Sharma
Assistant Professor International Journal
23 Understanding green marketing by Indian consumer: A comparative study between metro and non-metro consumers. 978-93-80397-38-2 Dr. Utkal Khandelwal
Mr. Seemant Kumar Yadav
Assistant Professor International Conference
24 Women Entrepreneurs: A surge to break the image of housewives. ISSN: 2250-0006 Ms. Aneesya Panicker
Mr. Avnish Sharma
Assistant Professor International Journal
25 Women Entrepreneurship in India: Issues and Problems "You can tell the condition of a nation by looking at its women" ISSN 2278-0637 Ms. Subhra Bhardwaj Assistant Professor National Journal
Session Wise details of Publications (Session 2012-2013)
S.No. Title of Paper Publication Details Name of Authors Designation Category
1 Akshaya Patra – Redefining faith a religion : So it a lue ocean? 978-93-80397-38-2 Mr. Anil Kumar Singh
Ms. Himani Oberai
Ms. Ila Mehrotra Anand 
Assistant Professor International Conference
2 An Insight into tenets of TQM in Management Education in Indian Scenario 2278-5116 Dr. Ankit Saxena
Dr. Vikas Tripathi
Mr. Arun Kaushal
Assistant Professor National Journal
3 Analysis of Environmental consciousness and Green Product marketing among consumers 2249-9962 Dr. Rajiv Sikroria Assistant Professor International Journal
4 Changing Paradigm of Indian Banking Sector due to impact of Financial Sector Reforms ISBN-978-93-81102-60-2,2012 Dr. Somesh Dhamija
Dr. Aruna Dhamija
Professor
Associate Professor
National Conference
5 Contemporary Aspects of India-EU FTA and Their Impact on Indian Banking Scenario ISBN-978-93-81102-60-2,2012 Mr. Amit Kumar
Mr. Amit Agrawal
Mr. Krishanveer Singh
Assistant Professor National Conference
6 Financial Inclusion-Myth and Realities of Indian Rural Consumer ISSN 2091-1912 Dr. Ankit Saxena
Mr. Jitendra Dixit
Assistant Professor International Conference
7 Glass ceiling syndrome”-A study of Indian women in top management 2249-8826 Ms. Shubhra Bhardwaj Assistant Professor National Journal
8 Impression management works in career success: Myth or Reality. 2249-2496 Mrs. Aneesya Sharma
Mr. Avnish Sharma
Assistant Professor International Journal
9 Issues & Challenges of Working Women in the Indian Subcontinent – The Road Ahead ISBN -978-9382563-44-0, 2012 Dr. Somesh Dhamija
Dr. Aruna Dhamija
Professor
Associate Professor
National Conference
10 Leading Change through the Scriptures & Epics: A Move Towards Roots ISBN 0978-93-80397-38-2 Dr. Somesh Dhamija
Dr. Aruna Dhamija
Professor
Associate Professor
National Conference
11 Management of Credit Risk in Commercial Banks: In Reference to Non-Performing Assets (Npa) ISSN 0976-8602 Dr. Preeti Gupta Assistant Professor International Journal
12 Measuring Relation among E-service Quality, Customer’s Satisfaction and Intention to Purchase: An Investigative Study on Customers of Online Air Ticket Service in India.  2249-1058 Dr. Vikas Tripathi
Dr. Vivek Agrawal
Ms. Sucheta Agrawal
Assistant Professor International Journal
13 Price Fairness and Its Linear Dependence on Consumer Attitude: A Comparative Study in Metro and Non Metro City 2222-1905 Mr. Naval Bajpai
Dr. Utkal Khandelwal
Assistant Professor International Journal
14 Public Sector Enterprises in India – Journey through the Changing Decades ISSN 0974-4037 Dr. Somesh Dhamija
Dr. Aruna Dhamija
Mr. Amit Agrawal
Professor
Associate Professor
Assistant Professor
National Journal
15 Purchase Intention of Indian Consumers on Online Travel Buying Decision: A Comparative Study on Metro and Non-Metro City. 0947-6250 Dr. Naval Bajpai
Dr. J.P. Sharma
Dr. Utkal Khandelwal
Assistant Professor International Journal
16 Shaping Employees Oriented Human Resource Policies Through Analyzing Motivational Needs 2249-9962 Dr. Rajiv Sikroria Assistant Professor International Journal
17 Trust, Image and Association, Affecting Loyalty towards Telecom Service Providers in India:  A Study on BSNL.  2319-4421 Dr. Vikas Tripathi
Dr. Vivek Agrawal
Mr. Vivek Tripathi
Assistant Professor International Journal
18 Understanding Brand Equity by Metro and Non-metro Consumers and its Impact on Consumer Attitude: A Comparative Study in Indian Perspective 0974-7141 Dr. Utkal Khandelwal
Mr. Naval Bajpai
Assistant Professor National Journal
Admission Query 2017
Admission Query